Jake M Richardson
Jake M Richardson
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Manor Fine Wares

Branding

Manor Fine Wares

Comprehensive brand refresh for upscale Portland housewares store

Description

Integrated the new Manor Fine Wares logo—designed by Instrument Outpost—into an entire brand experience. Worked closely with a social media/web strategist, in-house interior designers, stylist, and letter press studio to create a cohesive visual language for the store. We crafted a clean and modern aesthetic that represents the understated but luxurious style of Manor Fine Wares. This new direction was focused on a minimal color pallet, white space, texture and a classy photographic style. The redesign included a letter-pressed letterhead pack and in-store materials, new shopping bags, screen printed tote-bags, store signage, print and web advertising, direct mail campaigns, promotional material for special events, social media campaign, and a website redesign.

Details

CLIENT
Manor Fine Wares

ROLE
Creative Direction, Graphic Design, Photography, Production

COLLABORATORS
Liza Brennan, Shannon Christenberry, Carmen Stephan, Liz Warren, Keegan Meegan & Co.

 
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Product hang tag

Product hang tag

Medium paper bag

Medium paper bag

Paper bag detail

Paper bag detail

Print ad campaign

Print ad campaign

Print ad campaign

Print ad campaign

Heather Moore Jewelry event mailers

Heather Moore Jewelry event mailers

Farrow & Ball event mailer

Farrow & Ball event mailer

Store mailers

Store mailers

Website redesign

Website redesign

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